Visual
communication is used to deliver information, messages, and ideas by using
visual elements such as images, signs, charts, and colors. This type of
communication helps to communicate with the audience in an effective way. There
are many applications of visual communication as it is used for advertising,
marketing, websites, posters, and other form of visual media. Visual
communication is important to explain complex concepts, help to gather
attention, and generate emotions.
Different
clues are used to make effective visual messages, such as lines, movements,
color, layout, and composition, which help to make a desirable impact on the
audience. In summary, visual communication helps to express ideas and messages
across channels to make successful and engaging communication.
References:
Nediger, M. (2023, February 8). How to Use Visual Communication: Definition, Examples, Templates - Venngage. Venngage. https://venngage.com/blog/visual-communication/
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